A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, which also represents the first stage of a sales process.

Sales leads are initial contacts a seller seeks in order to finalise a deal or agreement for export and are considered as the first step in the entire sales process. After getting the first lead, a company should respond to that lead in a very carefully manner in order to convert that opportunity into real export deal.

Sales leads come from either marketing lead generation processes such as trade shows, direct marketing, advertising, Internet marketing or from sales person prospecting activities such as cold calling.

Nearly one-in-four inquiries or sales lead results in a sale within six months for someone. Yet many sales people believe business-to-business sales leads are not worth following up on. With proper care lead can be converted into sales.

Generation of Sales Leads

Sales leads can be generated either through a word-of-mouth or internet research or trade show participation.

Qualifying sales leads

As the buyer is far away and sometimes communication process can be difficult, so it's always better to make an extra effort to understand the exact need of the customer.

Send Acknowledgement

After receiving a lead it is quite important to acknowledge the enquirer within 48 hours of receiving the enquiry either through email or fax. Acknowledgement also gives an option to provide further detail about the product or to make an enquiry about the buyer.

Respond with quality product

Quality products strengthen buyer seller relationship, so it's always better to provide quality products to the buyers from the beginning.

Contact Information

Mr Anup R. Dhani
Tel: Direct : 91-11-40703045
Tel: Board : 91-11-40703000
Fax: 91-11-40703060
Email: buyselltradeleads@infodriveindia.com